The Art of Cognac : Paradis Impérial

 Photo courtesy of Hennessy

Photo courtesy of Hennessy

Eaux-de-vie—these words roll so beautifully off the tongue, preparing for the sophisticated drink they embody. Hennessy Paradis Impérial is a next level experience. Out of the most secret place, called the Founder’s Cellar, it represents the most exquisite and rarest eaux-de-vie deemed worthy by the Master Blender.

 Photo courtesy of Hennessy

Photo courtesy of Hennessy

The art of selection is passed down through eight generations of Master Blenders from a single family: the Fillioux. Since 1800, the Fillioux family accompanied the brand and Paradis Impérial represents the apex of the Master Blender’s art. For the Hennessy’s most prestigious blend, the Master Blender selects 10 out of 10.000 eaux-de-vie and defines the right ageing conditions for it to meet the highest expectations. Elevating these eaux-de-vie to their tipping point of elegance reveals Hennessy Paradis Impérial’s principal feature: precision.

 Photo courtesy of Hennessy

Photo courtesy of Hennessy

To celebrate such a finesse, Hennessy commissioned an installation for the Founder’s Cellar in Cognac, drawing parallels between the precision required for selection of finest drink and precision required of art practitioners. 

 Photo courtesy of Hennessy

Photo courtesy of Hennessy

The installation by Marshmallow Laser Feast is the multimedia artist collective’s tribute to the Master Blender’s quest. Marshmallow Laser Feast, known for pushing the boundaries of art and tech, created an installation that offers an immersive and absolutely magical experience. The installation’s apparent simplicity is deceiving: it required more than 50 people and thousands of hours of work to complete. 

 Photo courtesy of Hennessy

Photo courtesy of Hennessy

The artists did an immense research on the concept of precision for the project and came up with the idea of literally shaping a light beam to create an image. This process requires an extreme precision at a nano-level using machinery and optics. The artists feel confident, that the installation resonates with Hennessy’s approach. A brand, that conveys heritage and does everything, aimed towards the future. 

 Photo courtesy of Hennessy

Photo courtesy of Hennessy

生命之水—这些词语完美的脱口而出,为他们所体现的成熟的饮品做准备。百乐廷皇禧是下一个层次的体验。位于最隐秘的地方,其被称为创始人酒窖,它代表了最精致、最稀有的生命之水,首席调酒师认为其是值得的。

 Photo courtesy of Hennessy

Photo courtesy of Hennessy

选择的艺术源于相传八代的 Fillioux 家族调酒大师。自1800年以来,Fillioux 家族一直陪伴着这个品牌,百乐廷皇禧代表了调酒大师艺术的顶端。对于轩尼诗最负有盛名的调和,首席调酒师 10000 个生命水中选择10个,并定义合适的条件,以满足最高的期望。将这些生命水的风格提升到其优雅的临界点,从而揭示百乐廷皇禧的主要特点:精确度。

 Photo courtesy of Hennessy

Photo courtesy of Hennessy

为了庆祝这样的精湛工艺,Hennessy 委托为创始人酒窖进行的安装,将选择最佳饮品的精准度与艺术从业者所需的精确性进行了对比。在活动期间,与多媒体艺术 Marshmallow Laser Feast 独家合作,为 Cognac 提供了一次艺术装置。

 Photo courtesy of Hennessy

Photo courtesy of Hennessy

Marshmallow Laser Feast 的安装是多媒体艺术家集体对调酒大师的追求致敬。以推动艺术和科技的界限而闻名的 Marshmallow Laser Feast,创造了一种让人身临其境,绝对神奇的体验。表面上安装简单是骗人的:它需要50多人和以及数千小时的工作来完成。

 Photo courtesy of Hennessy

Photo courtesy of Hennessy

艺术家们对这个项目的精确概念进行了大量的研究,并提出了一种想法,即设计一束光来创建一个图像——这一过程需要用机械和光学达到纳米级别以上极高的精准水平。艺术家们对此感到很有信心,因为安装与 Hennessy 的方法产生了共鸣。一个品牌,它发扬传统,做一切可做,面向未来。

The Maker