Design Experience, Enhanced with Technology

 Photo courtesy of Molteni&C | Dada

Photo courtesy of Molteni&C | Dada

All eyes of the design world were trained on Milan during Salone del Mobile a month ago. Molteni&C|Dada made a 360° virtual experience of its exhibit, featuring designs of Vincent van Duysen, Rodolfo Dordoni, and Gio Ponti. 

Thanks to an immersive sequence of panoramic photos, the furniture house fans can smoothly move between Molteni&C|Dada creations showcased during Salone del Mobile. This year, Molteni&C almost doubled its showcase compared to last year’s Salone, presenting furniture pieces under the art direction of Belgian architect, Creative Director and curator of the brand image—Vincent Van Duysen. 

 Photo courtesy of Molteni&C | Dada

Photo courtesy of Molteni&C | Dada

The virtual tour’s aim was to bring the 360 ° living room previewed at the Salone del Mobile Milano into Molteni&C|Dada's stores all over the world. The tour provides an engaging experience, as the viewers can take close looks and almost touch the clean and delicate lines of the furniture pieces, imagining the pieces in their home. Well, a picture worth a thousand words—head to Molteni&C official website and see for yourself.

 Photo courtesy of Molteni&C | Dada

Photo courtesy of Molteni&C | Dada

一个月前设计界的所有目光都对准了米兰的Salone del Mobile。Molteni&C|Dada对其展品进行了360度虚拟体验,展出了Vincent van Duysen、Rodolfo Dordoni以及Gio Ponti的设计。

感谢身临其境的全景照片,家具爱好者们可以顺利地在Salone del Mobile期间展示的Molteni&C | Dada作品之间作品间穿梭。今年,Molteni&C与去年的Salone相比几乎翻了一番,在比利时建筑师、创意总监和品牌形象策展人Vincent Van Duysen的艺术指导下展出了家具。

 Photo courtesy of Molteni&C | Dada

Photo courtesy of Molteni&C | Dada

虚拟参观的目的是将米兰Salone del Mobile上预览的360度客厅带入全球的Molteni&C | Dada商店。这次活动提供了一种吸引人的体验,因为观众可以近距离观看,几乎可以触摸到家具干净细腻的线条,想象着在这些家具在他们家中的样子。是的,千言万语不如一张照片,去Molteni&C官网看看吧!

 Photo courtesy of Molteni&C | Dada

Photo courtesy of Molteni&C | Dada

The Maker