How Do You Measure An Impact of the Film Event?
The Sundance Film Festival recently revealed, that it brought in a total economic impact of $182 million to Utah in 2019.
Even though, Utah is a state that enjoys a steady influx of tourists all year round, the Sundance Film Festival is a yearly event that brings a huge spike in visitors numbers. This year, 122,000 attendees from all over the U.S and 35 other countries gathered in Utah from January 24th to February 4th. On top of screening and live programming, the Sundance Film Festival brings an increasingly wide and diverse audience from around the globe to Utah each year allowing to support artists and showcase the state of Utah to the world. This is how, since its founding, the festival not only became one of the major cultural events in Utah, but became an important part of the economic fabric of the state.