Embrace A Conscious Lifestyle

 © yizhoustudio x eco&more

© yizhoustudio x eco&more

We tend to associate any idea related to the environment with engaging speeches by serious environmentalists or Hollywood celebrities calling for an benefits of eco-conscious lifestyle.

 © yizhoustudio x eco&more

© yizhoustudio x eco&more

eco&more, the provider of toxin-free living in China, joins forces with YiZhouStudio for a new video and photo campaign that shows the fashionable side of the environmentally-conscious lifestyle.Shot in Los Angeles in April 2016, the campaign features joyful visuals of modern people enjoying life while embracing sustainability and green living.

 © yizhoustudio x eco&more

© yizhoustudio x eco&more

Conceptualised and produced by multimedia artist YiZhou, the locations and materials for the shoot were chosen with a precise focus on eco-friendly, sustainable options. 

 © yizhoustudio x eco&more

© yizhoustudio x eco&more

In the videos, Yi Zhou takes fashion and art to the next level, displaying how her work is injected with an eco attitude: she gives the recycled materials a second life creating a sculpture in idyllic garden surroundings. 

 © yizhoustudio x eco&more

© yizhoustudio x eco&more

Every setting in the video is full of positive vibes that portray the happiness of simple moments and celebrate green attitudes.

 © yizhoustudio x eco&more

© yizhoustudio x eco&more

The goal of the campaign is to promote a simple thought: even small daily life habits can make a good change, and any steps you take to help the environment should be done with a smile and joyful lightness. 

 © yizhoustudio x eco&more

© yizhoustudio x eco&more

Watch for the taglines that will light up your social media feeds soon: #dance when you use me. #LOL #whenyouuseme, #SING #whenyouuseme. A journey to a better life together starts with small green steps.

 © yizhoustudio x eco&more

© yizhoustudio x eco&more

我们倾向于认真严肃的环保主义者或好莱坞明星为倡导呼吁注重环保的生活方式而做演讲。

 © yizhoustudio x eco&more

© yizhoustudio x eco&more

艾可茉是绿色环保生活在中国的供应商,与周依工作室一起制作一系列新的视频和照片,一起举办时尚环保生活活动。2016年4月,在洛杉矶,活动展现了现代年轻人生活方式不环保的现状。

 © yizhoustudio x eco&more

© yizhoustudio x eco&more

活动创意与制作来自多媒体艺术家周依,地点和材料的选择非常注重生态友好。

 © yizhoustudio x eco&more

© yizhoustudio x eco&more

视频里,艺术家周依将时尚与艺术提升一个高度,显示出工作中正确的生态态度:她给再生材料第二生命,创造田园风格花园雕塑。

 © yizhoustudio x eco&more

© yizhoustudio x eco&more

视频中每个细节洋溢着积极的氛围,塑造幸福简单的时刻,展现环保态度。

 © yizhoustudio x eco&more

© yizhoustudio x eco&more

视频和照片旨在告诉一个简单的想法:即使是小的日常生活习惯也可以有大改变。但你应当采取的任何改变环境的步骤都可以是轻松愉快的。

 © yizhoustudio x eco&more

© yizhoustudio x eco&more

用这些标签点亮你的社交媒体吧:#dance when you use me. #LOL #whenyouuseme, #SING #whenyouuseme.更加美好的生活始于小小的环保举动。

The Maker