Emma Watson's Recycled Fashion in MetGala

 Image Source : Getty / Dimitrios Kambouris

Image Source : Getty / Dimitrios Kambouris

Anybody, who still believed that sustainable fashion is a styleless choice only good for eco-minded fanatics and belongs nowhere near high fashion, might as well just had another revelation. Emma Watson donned an incredible Calvin Klein ensemble at the red carpet of Met Gala, a prestigious red carpet event hosted by Anna Wintour. The twist of this elegant monochrome look is that the outfit is made of recycled plastic bottles. The actress interpreted this year's event theme 'Fashion in an Age of Technology' creatively, using it as an opportunity to highlight the incredible advancements in eco fashion. Yes, the future of sustainable fashion is now, and it looks nothing like you'd imagine.

Stunning Emma Watson's appearance is actually a part of Livia Firth's ongoing project, the Green Carpet Challenge. Firth, a vocal and active advocate of sustainable fashion, certainly practices what she preaches. Since 2010, when she issued the first Green Carpet Challenge, it has grown into a dynamic project, attracting A-list designers and globally recognised celebrities. From the Golden Globes to the Cannes Film Festival and Met Gala, the challenge brings the sustainable fashion into the spotlight of the world's most classiest events. Gucci, Valentino, Lanvin, Prada, Tom Ford, Erdem and many more renown designer explore the eco fashion with Green Carpet Challenge, raising the profile of sustainability, ethics, and social welfare. Livia Firth is not only concerned with sustainable red carpet appearances, last year 'The True Cost' movie that she produced made quite a stir, and Andrew Morgan's directorial vision became a sensation beyond the fashion world.

 Emma Watson

Emma Watson

艾玛沃特森(Emma Watson)在Anna Wintour 主办的Met Gala上,以一席Calvin Klein长裙惊艳四方。你可能很难想象,这一条优雅的着装是用回收的塑料瓶制成。这一身着装,再一次有力地证明了,生态环保的衣着,是可以兼顾时尚的。Emma Watson以此突出了今年的活动主题:科技时代的时尚,让人再一次确信环保和时尚是可以并存的。没有错,当下就是一个追求可持续时尚的年代。

 Image Source : Billy Farrell / BFA.com

Image Source : Billy Farrell / BFA.com

实际上,艾玛沃特森的这一席着装恰恰是利维亚弗斯(Livia Firth)执行绿色红毯计划的一部分。弗斯是一名环保及可持续生活方式的积极倡导者。2010年以来,她成功开创了第一条绿色红地毯计划。这一项计划立刻引起了许多一线明星及设计师的关注。从金球奖,到戛纳电影节,可持续发展的时尚方式,一次次地出现在这些富有焦点的红地毯上,引起了全球不小的关注,比如Gucci, Valentino, Lanvin, Prada, Tom Ford, Erdem等等,同时更有设计师为绿色红地毯计划设计单品,以提升此项活动的社会效应。当然,Livia Firth所推广的概念并不仅仅局限于红地毯项目。去年,在Andrew Morgan的导演下,她还制作了电影‘The True Cost'引起了时尚界不小的轰动。

 Image Source : Getty / Larry Busacca

Image Source : Getty / Larry Busacca

 Emma Watson

Emma Watson

Global Intuition