#HouseOfMolteni

 Laure Hériard Dubreuil, Photo courtesy of Molteni, ©Olivier Zahm

Laure Hériard Dubreuil, Photo courtesy of Molteni, ©Olivier Zahm

The first digital project of The Molteni Group gives a peak into the lives of international trendsetters and influencers, who open their homes and thoughts to the audience.The fifth episode with YiZhou is out now.

The Molteni Group embarked upon an interesting journey—interviewing influencers and trendsetters in the most intimate surroundings—their homes. Perhaps, this is why the video interviews and artistic photographs, presented on a group site, really have a different appeal, giving a feeling, that the audience too, was there. Special guest of the event, Olivier Zahm, the art director for the project launch has contributed a lot to setting that tone.

 Doug Aitken, Photo courtesy of Molteni, ©Olivier Zahm

Doug Aitken, Photo courtesy of Molteni, ©Olivier Zahm

Photographed by Cameron Cool, the editor in chief of the project, the fifth episode featuring YiZhou focuses on her new family house in Los Angeles. The Chinese-Italian multimedia artist just moved to L.A. in April, and started turning the house into a home, a place for sharing ideas, emotions, and new horizons. Much like her imagination has no walls, the house is an open space, furnished lightly with pieces designed by Gio Ponti among others, carefully selected for the right look and feel.

Twelve months for twelve stories—the #HouseOfMolteni has more episodes coming up, stay tuned.

 Camille Bidault-Waddington, Photo courtesy of Molteni, ©Olivier Zahm

Camille Bidault-Waddington, Photo courtesy of Molteni, ©Olivier Zahm

Molteni集团的第一个数字项目为那些向观众开放家园和思想的国际时尚引领者和影响者的生活注入了一个高峰,第五部《易州》已经上映了。

Molteni集团开始了一个有趣的旅程——在最亲密的环境中——他们的家,采访影响者和潮流引导者。也许,这就是为什么在一个小组网站上展示的视频采访和艺术照片真的有不同的吸引力,可以给人一种感觉——观众也在那里。这次活动的特别嘉宾,项目启动的艺术总监,Olivier Zahm,为设定这一基调做出了很大的贡献。

 Massimo Giorgetti, Photo courtesy of Molteni, ©Olivier Zahm

Massimo Giorgetti, Photo courtesy of Molteni, ©Olivier Zahm

该项目总编辑卡梅隆·酷(Cameron Cool)拍摄了第五部以易州为主角的影片,讲述了她在洛杉矶的新居。今年4月,这位中意多媒体艺术家刚搬到洛杉矶,开始把这座房子变成一个家,一个分享思想、情感和新视野的地方。就像她的想象没有墙壁,她的房子是一个开放的空间,由Gio Ponti等人设计,精心挑选适合的外观和感觉。

12个故事的12个月——#HouseOfMolteni将有更多的剧集上映,敬请关注。

 Olivier Zahm, Photo courtesy of Molteni

Olivier Zahm, Photo courtesy of Molteni

 YiZhou, Photo courtesy of Molteni, ©Cameron Cool

YiZhou, Photo courtesy of Molteni, ©Cameron Cool

The Maker