Icons in Motion by Poltrona Frau

Over it's century-long history a renowned  brand Poltrona Frau mastered the art of embodying  traditions in timeless furniture pieces, In line with contemporary communication of a digitalized world, the brand conquered cutting-edge media of storytelling seemingly graceful. Italian furniture maker brought the iconic products to life, making Chester, Dezza, Lyra, San Luca, 1919 and Vanity Fair the stars of a short film. Poltrona Frau inveiled the new video premiere in the Milan showroom , coincing with Design Week, from 12 to 17 April. 

 Photo courtesy of Poltrona Frau

Photo courtesy of Poltrona Frau

'Icons in Motion', directed by Damiano Giacomelli, unfolds in 'mockumentary' style, presenting classical furniture pieces with weight of history on their upholstery with an ironic lightness. This quite novel approach likely helped the brand stand out at Milan Design Week, the must-visit of design world, where many brands are competing for the attention of high-value customers. After a success at the furniture event, Poltrona Frau’s video is making a stir in social media. What else left to say: see for yourself how a luxury furniture maker with a history sets a new creative standard for brand communication. 

 Photo courtesy of Poltrona Frau

Photo courtesy of Poltrona Frau

具有百年悠久历史的知名品牌玻托那福劳(Poltrona Frau)拥有体现传统艺术的经典家具作品。在现代通信的数字化世界里,玻托那福劳征服了新锐媒体。意大利家具制造商为人们带来了标志性的产品,也造就了切斯特,德扎,天琴座,圣卢卡,1919年,名利场短片的明星。从4月12日至17日,正值设计周,玻托那福劳在米兰的陈列室推出了全新视频的首映。

 Photo courtesy of Poltrona Frau

Photo courtesy of Poltrona Frau

由Damiano Giacomelli执导的“图标的运动”,展现了“伪纪录片”的风格,用一种具有讽刺意味的方法呈现古典家具的历史厚重感。这相当新颖的方式可能帮助品牌在米兰设计周上脱颖而出, 米兰设计周是设计界的宝地,许多品牌在此竞争以吸引高端客户的注意。在获得家具盛世的成功后,玻托那福劳在社交媒体中引起轰动。还有什么好说的呢,看看吧,一个历史悠久的奢侈家具制造商是如何建立一个全新的品牌传播创新标准的。 

 Photo courtesy of Poltrona Frau

Photo courtesy of Poltrona Frau

The Maker