The Rise & Trending of StreetFood via Socials
Take a look around, what kind of phone do people use now a day-a smartphone. Although this is still used for it’s main purpose to connect people together, a new form of communication has emerged with this technology-social media.
In a day and age where technology rules almost every aspect of our lives, it has truly changed the way businesses reach the public eyes. Today, social media has become the main tool used by every establishment looking for a cost effective way to reach new clients. Cheap, and with multiple venues, social media has opened a whole new world of marketing. With many different tools available, an establishment can post pictures, videos, new locations and information instantly, to make sure all those who follow them hear about it first.
Social media can help create and inadvertently can also destroy a business or reputation of a person. It has become such a successful entity, that people are even paid to name a product or hashtag (#) a company. It has opened a new world of curiosity, and at the same time eats up most of our daily lives. Whether on the metro to work, or simply looking to kill some time, social media apps or sites have become our go to places for information and for a moments distraction of our daily lives.
Rice balls for instance, eaten everyday by many for breakfast, lunch or even a quick snack in China, is a great example of how social media has helped increase the public eyes on such a common treat. Take "NanYang Lu Rice Ball" for instance, if it wasn't for social media, these delicious eats would still be hard to find. Therefore, if at anytime you find yourself craving one, just open your favorite social media app and type in “NanYang Lu Rice Ball”-you’ll be sure to get a few hits and an address. It surprises me how just a few years ago this search would be so much difficult and time consuming. Now thanks to social media and all of their wonderful platforms to choose from, the search for Shanghai’s great rice balls is just a click away. From hashtags, to pictures and people’s comments along the way, social media has made this foodie and the public happy again.
If you still doubt and want to see how social media can become a great tool and influence, simply pick up a copy of the movie “Chef” starring Sofia Vergara and Jon Favreau. Here you can see how social media is grasped to the full extent in order to brand a simple but curious food truck. In the same way, the Maker has also noticed that food trucks have become trendy among LA museum goers, therefore a line of food trucks can be found in front of the LACMA and SUNDANCE INSTITUTE, feeding and entertaining not only visitors but also offices employees near by.
The power of social media is helping the rise of small establishments that otherwise, would not have had the chance to be noticed and become popular.
Social media is not just a tool anymore, it has become part of our daily lives.
“Click, Search, Find, Enjoy!”