A Way with Words : Gucci Collaboration
Italian luxury brand launched a capsule collection with Spanish artist Coco Capitán.
The collaboration, which first kicked off during Milan Fashion Week last February, grew to a new level. Gucci’s creative director Alessandro Michele has extended a partnership with young Spanish artist Coco Capitán, to the apparel and accessories capsule collection. Available from the end of July, T-shirts, sweatshirts, hoodies, coats, tote backpacks and funny packs will feature some of the artist’s witty statements. ‘Common sense is not that common’, ‘What are we going to do with all this future?’, ‘Tomorrow is now yesterday’ —those became the signature statements of the artist, who believes in creating a ‘linguistic masterpiece that feels like your favorite painting’.
这次合作起始于去年二月的米兰时装周，现在双方的关系更近一层。古驰的创意总监Alessandro延伸了与年轻的西班牙艺术家Coco在服装和饰品“胶囊系列“的合作关系。从7月底开始，T恤；绒衣；卫衣；外套；手提包而这些设计都会加上艺术家诙谐的话语。”常识不寻常“，“将来那么多时光怎么过” “明天马上就是昨天” – 这些成为了艺术家的招牌名言，她相信她可以让“语言杰作变得诗情画意。”