Balenciaga on Replay

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The brand’s curated musical and visual playlist Loops is the newest mood setter

Balenciaga has teamed up with young artists to create new series of video clips. Each mix features a looping animation combined with music by Rinse FM team . Berlin-based illustrator Max Guther, who is known for reinterpreting the prose of everyday life moments in 3D art, has created the animation for the first loop. For 35 minutes, while the playlist goes, you see a woman blowing her hair. Dressed in a Spring/Summer 2019 look, of course.

The second animation by Max de Waard brings you to a messed up room, certainly a habitat of some creative. Where’s the brand element in that video? You’ve got to look a bit closer for that one, but that’s the whole point. Balenciaga promises to issue a new series every month.

The Maker