Burberry : With or Without Bailey
The first show, since announcing Christopher Bailey would step down as CEO, remaining the house’s creative force.
Bailey has been Burberry’s chief creative officer more than eight years, but taking up the CEO role in addition appeared like too much on his plate. In July, the brand has announced that Marco Gobbetti will take over as CEO in 2017. There’s no doubt about it, 2016 has been a quite revolutionary year for Burberry, with a heritage collection shown during London Fashion Week being a quintessence of changes.
Burberry joined the fashion houses pioneering the see-now, buy-now concept, showing its first instantly shoppable collection at London Fashion Week. Christopher Bailey puts the brand’s very British approach to style on display in every detail from the lavishly decorated runway to covetable items on it. The British brand made quite a revolution in the fashion world with a simple statement, that they would stop showing gender separated collections and their two shows per year would get a ‘beyond seasons’ approach.
The first collection unveiled on September 19th had all the attributes: must-haves became shoppable off the runway, women’s and menswear pieces both present. Bailey reinterpreted Elizabethan style with a modern twist in corset-looking knitwear, navy military jackets and accessories. The collection inspired by Virginia Woolf’s novel “Orlando”, about a poet who changes gender to become a woman, was quite a bold final show to close up 2016.
Burberry加入了“现在看到的，现在买”概念的时尚先锋，在伦敦时装周上展示它的第一个瞬间可购买系列。Christopher Bailey使品牌非常接近的英伦风格，每个细节上展示从装饰华丽的秀场到值得渴望的商品。这个英国品牌在时装界发布一个简单的声明：他们将停止发布区分性别的时装，他们的每年的两场秀将获得 “超越季节”的方法。