Fashion Word of the Day : Athluxury
Remember the times when “athleisure” was a brand new trend, a hot word in a dictionary of every fashionista? With its new collection Nike is putting forward a new term, we predict to see everywhere very soon: athluxury.
Here’s something to wait for in the beginning of autumn: Nike’s launching “City Ready” womenswear collection next month, featuring pieces that would look great both in a gym and at the party. That’s the idea behind the transformable collection—to create comfortable performance clothing, that doubles as bold party outfits.
Combining performance and style seamlessly sounds like an interesting design challenge, which Nike passed smoothly and the collection will be available in Europe on September 6th, and in North America on the 14th.