L'Oréal x PFW
L’Oréal Paris set out to bring more glamour than ever to the Paris Fashion Week, and the goal skyrocketed. Debuting as a new official sponsor of the fashion week with women's ready-to-wear season in Paris, the French beauty giant had a packed agenda. The brand's involvement took numerous forms: sending its team of hairstylists and makeup artists behind the scenes at a dozen shows including Carven, Cédric Charlier, Rabih Kayrouz to begin with. L’Oréal Paris has long been known for their relationship with top models and collaborations with the best photographers, hairstylists and makeup artists. Reinforcing the tights with the fashion world, the brand is particularly commited to supporting the talents and young designers at Paris Fashion Week. Finally, on the International Women's Day L’Oréal Paris rolled out a red carpet for the major A-list Red Obsession Gala with Eva Longoria, Karlie Kloss, Isabeli Fontana, Liya Kebede and Irina Shayk. Quite a way to close up the fashion week season with style.
巴黎欧莱雅在此次巴黎时装周上做了许多突破，再一次在业内引起了不小的关注。这个法国美容巨头，成为了今年新加盟的时装周女装成衣的赞助商。欧莱雅在此次时装周也贡献了不少，为Carven, Cedric Charlie, Rabih Kayrouz 等秀场提供了专业的造型及发型设计团队。巴黎欧莱雅一直以来都是业内最出色的团队，与众多顶尖的模特合作，拥有最好的摄影、发型及造型团队。这个品牌不仅紧随时尚的步伐，在巴黎时装周中更是为许多年轻的设计师提供帮助。在国际妇女节当日，巴黎欧莱雅邀请了包括Eva Longoria, Karilie Kloss, Isabeli Fontana, Liya Kebede 和Irina Shayk 等众多一线女明星走上红毯，参加当晚的红酒晚会，以这样一种特殊的方式，为此次巴黎时装周画上圆满的句号。