H&M Goes in Big on Tmall
The brand will have its first ‘Tmall brand day’ on September 12th, bringing various styles of the new fall collection
Themed “Dare to be in trend”, the campaign brings online the collection with actress and model Gao Yuan Yuan as a brand ambassador. This fall, H&M turns to trendy designs, combining exquisite tailoring with extremely feminine features, realized in an array of eye-catching items, that can be mixed and matched for either entire autumn wardrobe update, or as distinctive additions.
In addition, H&M Studio 2018 fall collection will make its firm appearance in China and the brand will start offline sales of designs, that took part in MOSCHINO [tv] H&M collection.
此外，H&M Studio 2018秋季系列将在中国正式亮相，该品牌将开始开展参与MOSCHINO [tv] H&M系列设计的线下销售。