ShadeCraft’s SUNFLOWER Recreates Outdoor Spaces Through Technology and Luxury Design

Photo courtesy of ShadeCraft

Photo courtesy of ShadeCraft

Los Angeles-based robotics company ShadeCraft ( first unveiled the SUNFLOWER, described as an elegant “smart” outdoor parasol, at CES 2017. Fast-forward one year, SUNFLOWER announced its pre-sales at CES 2018, and is now available for consumers online at

Recipient of the prestigious Gold Prize at the 2017 IDA International Design Awards, SUNFLOWER’s modern shape and dramatic design beautifies any outdoor space, providing a striking way to enhance any urban landscape plan.  

As the world’s first robotic shading system, SUNFLOWER tracks the sun and connects consumers to the Internet of Things (IoT) through artificial intelligence (AI) integration and voice activation features. The 10-foot high robot and design award winner uses a multitude of sensors to collect data, operate autonomously and enhance the user’s experience in real time. For the first time, design conscious homeowners will be able to reduce clutter outdoors with SUNFLOWER’s integrated audio, voice, connectivity, device charging and autonomous movement features that require no assistance. 

SUNFLOWER’s premiere audio sound and voice experiences are enhanced by Harman/Kardon’s impeccable audio and far-field voice input technologies. The system will enable users to communicate with popular AI assistants, and allow SUNFLOWER to be utilized as an intercom solution for indoor/outdoor communication in the home. It could also enable hospitality venues to interact with their guests with on-demand voice ordering functionality. The implications are limited only by the imagination.

Photo courtesy of ShadeCraft

Photo courtesy of ShadeCraft

Founded in 2013 by award-winning designer and entrepreneur Armen Gharabegian, ShadeCraft is a robotics and technology platform based in Los Angeles. The company’s mission is to improve human life outdoors through robotic technology. ShadeCraft's unique design paradigm is to combine industrial design and engineering in a seamless way to produce products that have an emotional connection to the consumer.  A seasoned entrepreneur, Gharabegian is focused on changing the way consumers think about living in their outdoor spaces.

On his decision to launch SUNFLOWER first, Gharabegian explains, “We felt that in order to introduce consumers to the concept of robotic objects co-existing in their environment, we needed to establish an identifiable and iconic object. Although we have developed a whole series of robotic solutions for shade and other functions, with more to be announced in the near future, we believed that SUNFLOWER meets the customers’ needs and desires.”

ShadeCraft designed the robotic umbrella to move in relation to the sun as a natural flower does.  SUNFLOWER follows the circadian rhythm as the robotic parasol follows the sun from East to West. 

Gharabegian explains, “Ironically, as we were developing the functional aspects of the robot, it was a natural and logical decision to protect the most sensitive aspects of our robot within the shaded area and away from the sun. This is the way a natural sunflower has evolved, protecting its genetics from the sun and keeping it in the shade, allowing it to grow.” 

Gharabegian has been revolutionizing the AI industry since 2012. His vision is to change how consumers think about living in their outdoor areas, from how they consume entertainment or handle home security, to providing them the ability to charge USB devices anywhere – at the beach, a campsite, or the backyard.

Gharabegian’s team is dedicated to creating solar-powered, outdoor products that connect people to the Internet through AI integration, bringing everything seamlessly outdoors in an aesthetically appealing way with robotics.  Nature remains at the core of all design inspiration at ShadeCraft.

He comments, “We believe that nature has a very evolutionary process to adapt to the environment and evolve accordingly. Although biorobotics is a broadly used term, we learn from nature as it enhances the environment outdoors for mankind.”

ShadeCraft clearly benefits from Gharabegian’s decades of combined experience in design and engineering. The award-winning artist and sculptor is also known for the limited edition, handcrafted Maximillian Chair, described as “the perfect chair,” made in honor of his son.

The smart home product market is estimated to reach the $14 trillion mark by 2022. Under Gharbegian’s leadership, ShadeCraft is dedicated to improving human life outdoors through its robotic concepts, first with SUNFLOWER and soon other products for both the general consumer, B2B and public sectors. 

ShadeCraft is truly changing the way that people live and interact outdoors through its patent pending technologies. The company will soon unveil new smart innovations that will continue to recreate the way consumers live outdoors, improving their lives by combining luxury design with technology, connectivity, safety and entertainment. 

“The business landscape around us changes constantly. Technology also grows at an exponential pace, allowing us to dream bigger and fulfill some of our dreams in ways we could not imagine years ago,” comments Gharabegian. 

As Gharabegian and his ShadeCraft team continue to dream big, we will all soon benefit from product innovation designed to improve, enhance and beautify our surroundings and the way we experience the outdoors.

Article by Nicole Goesseringer Muj

Photo courtesy of ShadeCraft

Photo courtesy of ShadeCraft

总部位于洛杉矶的机器人公司ShadeCraft(首次在CES 2017展会上展示了Sunflower,其被称为优雅的“智能”户外遮阳伞。在快速前进的一年后,Sunflower宣布将预售CES 2018,现在可通过 在线购买。




由获奖设计师、企业家Armen Gharabegian创建于2013年的ShadeCraft是一个位于洛杉矶的机器技术公司。该公司的使命是通过机器人技术改善户外生活。ShadeCraft独特的设计模式是将工业设计和工程无缝结合起来,生产与消费者有着情感联系的产品。作为一名经验丰富的企业家,Gharabegian专注于改变消费者对户外生活的看法。 


ShadeCraft设计了机器人伞,以便像花一样跟着太阳移动。 Sunflower遵循昼夜节律,跟着太阳从东到西自主移动。





ShadeCraft在Gharabegian几十年的设计和工程经验中受益匪浅。这位屡获殊荣的艺术家、雕塑家也以限量版手工制作的Maximillian Chair而闻名,其被称为“完美的椅子”,是为了纪念他的儿子。 





文章由 Nicole Goesseringer Muj 所著

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